New Perspective on Facebook’s “Dislike” Button

When Mark Zuckerberg announced Facebook’s plan to implement a new button where people can express a sentiment other than “like” it received negative feedback. As I have discussed before, people were concerned about the negativity it would promote. They were scared that having the ability to “dislike” things on Facebook would lead to cyberbullying.
I understand where that concern comes from, although I think cyberbullying will continue to happen whether there is a “dislike” button or not. In fact, I think “disliking” something with a button is actually a whole lot nicer than some of the nasty things people write.
However, I recently read a new article that explained a new take on the “dislike” button. It turns out that there are people who actually see a positive advantage of this new button. For marketers and advertisers, having a “dislike” button can actually help them improve their marketing strategies. We see ads all the time on Facebook, some of them we like, and some of them we don’t. If we had the ability to “dislike” an ad, it would help the advertisers reevaluate their strategy based on how many “dislikes” it received compared to the amount of “likes” it received.
Having a “dislike” button would give them the ability to have a direct and immediate connection with their consumers. This new button can offer a deeper and more accurate connection between advertisers and consumers.
I agree in that this can be a positive outcome of this new button. Here’s a link to the article I found further discussing the advantages of the “dislike” button. Check it out and let me know what you think!

http://www.wset.com/story/30177020/challengers-marketing-reveals-how-facebooks-dislike-button-will-help-marketers

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