The long-awaited Oculus Rift VR headset finally has a release date and a price. Well, sort of. We know that the consumer version of the Rift is coming early 2016, and now, thanks to Oculus founder Palmer Luckey, we have a price range. According to RoadToVR, when asked if the consumer Rift would keep the $350 price tag set by the development kit, Luckey responded with:
You know, I’m going to be perfectly honest with you. We’re roughly in that ballpark… but it’s going to cost more than that. And the reason for that is that we’ve added a lot of technology to this thing beyond what existed in the DK1 and DK2 days.
He went on to explain that because the Rift will be the first consumer VR headset by Oculus, they have aimed to make it the best VR experience possible, saying “No compromises were made in terms of quality.”
Here’s my own take on this… The Rift has been in development since it was funded on Kickstarter in 2012, and at that time the price was aimed at around $300. Perhaps with the competition that has sprung up around Oculus, they’ve decided their best move is to deliver the highest quality product and let the experience justify the cost. My best guess is that we’ll see a price tag of $399. Anything over that and I think Oculus will lose a lot of early sales, though they seem to be more concerned with playing the long-game and making sure that VR has staying power, rather than selling quick and cheap. If that’s their move, I hope they succeed.
See Palmer Luckey’s full explanation here: