Wearable Tech For Women

http://www.wareable.com/wearable-tech/design-for-women-or-go-home

Women should be a main focus for any wearable tech designers because they are the ones who already wear many accessories. When designing wearable tech, companies often times will just try to incorporate women as an afterthought maybe in a certain color but don’t take into account the style. Instead companies should be working backwards and designing wearable tech similar to what women already wear such as bracelets and rings. If style and wearability is considered in the making of the product, it is much more likely that women will purchase these products. Currently a lot of wearable tech styles are bulky and more geared towards men, which leaves their women market vary narrow. By designing specifically for women instead, they will open up their market to many more potential customers

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